OtherLevels transforms customer experience with the launch of Experience Platform

Generative AI to deliver personalised video experiences for operators worldwide

Brisbane, 17th September 2024 – OtherLevels has expanded its product portfolio with the launch of the Experience Platform – a groundbreaking Generative AI powered solution, designed to transform traditional marketing content into highly scalable, personalised video and rich media experiences.Built on the cutting-edge capabilities of GenAI and machine learning, the Experience Platform empowers operators to amplify audience reach across acquisition, affiliate, CRM, social and on-site channels, by transforming text-based content into visually compelling media that resonates with today’s digital-savvy audiences.

Brendan O’Kane, CEO at OtherLevels, said:

The launch of the Experience Platform enables operators to exploit Gen AI to amplify brand and increase profitability, while delivering in-the-moment, video led, personalised experiences for modern audiences.

When you create 1:1 personalised media such as video at scale, you unlock a limitless range of customer experiences across all channels from top of funnel through to retention. Every customer can experience their own personalised betting and gaming recommendations, delivered through digital twins of brand ambassadors, game characters, and other talent.

Fans that want deep, insightful content can experience their own personalised media channel, and acquisition and affiliate media can showcase in-market brand campaigns together with current promotions.

Gen AI’s impact will be like that of the iPhone. By using Gen AI, OtherLevels is massively growing marketing effectiveness from acquisition to retention, via personalised 1:1 experiences such as video, at scale.

From acquisition to in-session engagement, the Experience Platform creates live, contextually relevant, personalised experiences for sports betting, iGaming, fan engagement, and lotteries. Video experiences can be created for any channel and in 30+ languages.

The platform is built on an open architecture, allowing seamless integration with third-party CDPs, content sources, sportsbooks, iGaming platforms, personalisation engines and CRM systems, without the need for re-platforming.

About OtherLevels

OtherLevels enables sportsbook operators to activate out of session customers by creating personalised pre-game and in-game real-time experiences. Using live odds, betting behaviour and match context, OtherLevels connects to the operator’s existing CRM platform for delivery of real time content.

OtherLevels is a leading supplier of real-time multi-channel experience platforms, both for live sport and iGaming, working in the sports betting, fan engagement, casino and lottery sectors. OtherLevels is headquartered in Australia, and has offices in Europe and the U.S.

For media inquiries, please contact media@otherlevels.com .