Experience Platform Boosts Sportsbook Engagement
OtherLevels, a leader in sports engagement personalization, has achieved groundbreaking results through its multi-channel Experience Platform (XP), delivering significant lift in conversion and bet activity, and delivering highly personalized betting experiences for an international sportsbook client.
The on-site XP Personalization Interstitial enhances user engagement by tailoring the betting experience to the preferences of each individual customer. For example, if a customer consistently bets on spreads between +5 and -2, or prefers passing yards in specific over/under ranges, the platform dynamically adjusts the messaging and offers to align with those preferences.
The Personalization Interstitial feature swimlanes embedded directly on the home page, displaying multiple sports, such as the NFL, MLB, and NBA, or on specific league pages, like the NFL page. The top swimlane highlights single bets, while the bottom swimlane features parlays.
From early July through mid-October, a client using on-site XP, using a mix of parlays and props, achieved an impressive 30.7% conversion rate from impression to bet placed. These results far exceed typical industry benchmarks of:
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A 15-20% conversion rate from click-through to user action for personalized interstitials
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A 5-10% conversion rate from click-through to user action for traditional interstitials
These numbers demonstrate the power of personalized, data-driven interactions in driving meaningful engagement and wager placements on betting platforms.
In addition to the outstanding on-site interstitial performance, we conducted an in-depth analysis of NFL weeks 2 through 6for a client using web push messaging. The goal was to measure the benefit of consistent, frequent, personalized offers, delivered over the same channel. The results further confirmed the impact of personalized messaging:
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In week 2, customers who received a web push message, generated 32.3% more bets within the first hour, than the control group.
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In week 4, the same customers, who received a web push message, generated 53.6% more bets within the first hour, than the control group.
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In week 6, the same customers, who received a web push message, generated 32.9% more bets within the first hour, than the control group.
These results underscore how consistent targeted web push messaging can substantially increase customer engagement and betting behavior, helping operators connect with customers in real-time, creating a more engaging experience.
Most CRM platforms have the capability to deliver rich messaging experiences but lack the capabilities to create sophisticated personalized content.
The Experience Platform, by combining personalization, content creation and media formatting for the specific channel, enables operator’s to leverage their existing martech stack to achieve dramatically stronger outcomes.