Betting on the Ballot: Missouri Passes Prop A
Missouri Legalizes Sports Betting
Since the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018, individual states have had the power to legalize sports betting within their borders. In that time, a wave of legalized sports wagering has washed over the country. The degree of legalization has varied; some states have only permitted select providers to host in-person retail wagering, while some states have legalized in-person and mobile betting from many operators.
Most recently, the Show Me State became the thirty-ninth state to bet that legalized wagering will be a winner for them.
The Breakdown
On November 5, 2024, Missourians cast their ballots in favor of Proposition A, which will allow both in-person and mobile sports betting across the state. With nearly 60% of voters supporting the measure, the initiative passed comfortably, signaling widespread public support for the move. This approval comes after years of debate in the Missouri legislature, where numerous sports betting bills had failed to gain traction. Missouri’s new law will allow residents to place bets on professional and collegiate sports, including NFL, NBA, MLB, and NCAA games, among others. Retail sports books will open at Missouri’s licensed casinos, while mobile sports betting platforms will give bettors the ability to wager via their smartphones and computers. A tax rate of 15% on sports betting revenue will be imposed, with a portion of the proceeds directed toward education funding and problem gambling initiatives.
Further Implications
Missouri’s decision to approve legal sports wagering places it in a competitive position, especially with neighboring states like Kansas and Illinois already running thriving sports betting markets. The decision to strike down PASPA in 2018 opened the door for locales outside of Nevada to implement their own sports betting infrastructure. This has been especially popular in the midwest, where only Oklahoma and Minnesota have failed to enact legalization. As Missouri moves forward with implementing this new law, the state is set to join the growing number of jurisdictions that are reaping the benefits of a legalized sports betting industry. The landscape of gambling in Missouri has officially changed, ushering in a new era for sports fans and bettors alike.
Activating Missouri’s Sports Betting Audience
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About OtherLevels
OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalised pre-game and in-game real-time experiences. Using live odds, betting behaviour, and match context, OtherLevels connects to the operator’s existing CRM platform for delivery of real-time content.
OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.
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