The NBA Cup: Bringing Your Audience to Center Court
The NBA Cup is a groundbreaking addition to the league’s calendar, introducing an in-season tournament that promises to shake up the traditional NBA structure.
The concept of an in-season tournament in the NBA isn’t new. Discussions date back to the 2010s when the idea of replicating European soccer’s league cup competitions was floated. The NBA, eager to create a fresh narrative during the long regular season, finally embraced the idea, drawing inspiration from soccer’s domestic cups, where teams compete for a separate, mid-season title.
The NBA Cup also represents a fantastic opportunity to mobilize your audience with the OtherLevels Sports Engagement Platform (SEP), autonomously sending personalized, real-time messages based on the latest game action. The result? A fully engaged audience sitting on the edge of their seats!
Tournament Structure
While the NBA Cup is a separate competition, it is tied to regular-season games. Teams play in a round-robin format during the first part of the season, with group-stage games. The top teams from each group move to a single-elimination knockout round. The knockout stage culminates in the NBA Cup Final, scheduled for December 9, 2023. This will be the first time an official in-season trophy will be awarded, giving the event an exciting, high-stakes atmosphere for fans and players alike. Incorporating the NBA Cup into the schedule represents a shift in how the league views competition. The NBA has long dominated its postseason, but with the Cup, there’s a chance to create new rivalries, more drama, and another layer of storylines for the season.
Overseas Inspiration
The NBA is also far from the only league to run tournaments concurrently with the regular season. The FA Cup, Carabao Cup, Europa League, and Champions League are extremely popular in-season tournaments in European football. NCAA basketball has many open and invitational tournaments, especially at the start of the season, and NCAA baseball typically holds tournaments to kick off the year. The NBA Cup is an incredible opportunity to generate excitement among basketball fans worldwide. With OtherLevels Sports Engagement Platform (SEP), bringing your audience right into the thick of the action has never been easier.
Activating Your Audience
SEP reads real-time odds feeds, game data, and trend information, identifying active and inactive customers. OtherLevels’ personalization engine leverages the stored active/inactive status and past customer betting tendencies to deliver the right content at the right time via the client’s CRM. Covering hundreds of leagues worldwide, SEP sends personalized, relevant messages to inactive customers, autonomously reactivating them before and during each match. The fully automated system removes the need for a human to write messages in real time, allowing for maximum activation. Recently, an international sports book saw an uplift of 10% across the board in NBA betting by using the OtherLevels Sports Engagement Platform.
Don’t wait for the future of sport-powered messaging. Experience it today with OtherLevels.
About OtherLevels
OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences. Using live odds, betting behaviour, and match context, OtherLevels connects to the operator’s existing CRM platform for delivery of real-time content.
OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.
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