OtherLevels Experience Platform Now Available in AWS Marketplace

BRISBANE— OtherLevels, a leader in real-time multichannel customer experience platforms for the betting and gaming industry, is excited to announce that its revolutionary Experience Platform (XP) is now available in the AWS Marketplace.

Brendan O’Kane, CEO at OtherLevels, commented: “We are thrilled to be able to offer operators the OtherLevels Experience Platform through AWS Marketplace. AWS Marketplace allows operators to easily deploy solutions that are AWS cloud-ready. The availability of the Platform in Marketplace is a major step in enabling operators to deliver new and enhanced customer experiences in the betting and gaming industry. The Platform’s integration of Generative Artificial Intelligence (Gen AI) into the customer experience, via video and rich media, is a powerful tool for operators to amplify their brands and engage with their customers across all channels.”

GenAI and XP

The groundbreaking Experience Platform combines rich media with cutting-edge GenAI video to create dynamic, fully personalised customer experience across acquisition, affiliate, on-site, app, and CRM channels. The platform integrates external data feeds to create content with real-time match data and live odds using customer preferences. Gen AI further extends the customer experience to transform content into high-quality personalised video experiences at scale.

OtherLevels and AWS

The addition of the Experience Platform to AWS Marketplace is a further example of OtherLevels simplifying the deployment of cutting-edge solutions. OtherLevels is already deeply integrated with sportsbooks such as OpenBet and Kambi, and features sophisticated CRM integrations with Optimove and Salesforce Marketing Cloud. These partnerships give operators the opportunity to drive incremental turnover and net gaming revenue through best-in-class customer experiences, without complex and costly integrations.

About OtherLevels

OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences. Using live odds, betting behavior, and match context, OtherLevels connects to the operator’s existing CRM platform to deliver real-time content.

OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.

For media inquiries, please contact: media@otherlevels.com

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