OtherLevels' XP Delivers Game-Changing Results for Operators
Major Upcoming Sporting Events
The 2025 global sporting landscape is beginning to take shape, and it looks exciting!
With the English Premier League in full swing and the NBA playoff race underway, it’s time to look at some of the preeminent upcoming athletic events around the world. As an odd numbered year, 2025 is a non-Olympics and non-FIFA World Cup Year, but there’s plenty to be excited about for fans everywhere over the next few months.
Kicking off the PGA season is the prestigious Masters Golf Tournament, taking place from April 10th to 13th at the Augusta National Golf Course in Augusta, Georgia. World #1 Scottie Scheffler is the favorite to win the green jacket, with Rory McIlroy, John Rahm, and Bryson DeChambeau also predicted to land on the leaderboard.
The UEFA Champions League Final will be held on May 31st at Allianz Arena in Munich, Germany. Stars like Erling Haaland, Robert Lewandowski, and Raphinha look to lead their club squads to glory in the highest-level league in the world. The 36 teams remaining will fight in a single elimination knockout tournament to hoist the cup.
The National Hockey League will crown its 2024-25 champion in the Stanley Cup Finals; the first puck drop will be on the evening of June 13th. The Dallas Stars and Florida Panthers, both major buyers at the NHL trade deadline, are currently the favorites to win the title. While the location is still yet to be determined, Canada will seek to bring the cup home for the first time since 1993, when Montreal beat Los Angeles in five games.
Major League Baseball’s All-Star game will take place on July 15th in Atlanta, Georgia’s Truist Park. The 95th edition of the midsummer classic will pit the National League against the American League amid a weekend of baseball festivities celebrating America’s national pastime.
OtherLevels’ XP: A True Game Changer
The next few months are packed with exciting live sporting action from every corner of the globe, making it the perfect time to activate your audience. OtherLevels offers a dynamic, scalable, end-to-end solution for audience activation through our innovative Experience Platform (XP), a no-code, no-integration Gen AI powered customer experience solution for operators everywhere.
Operators use XP in two ways. Firstly, to deliver pre and in-play messaging using up-to-the-minute live odds and game data across thousands of markets, creating personalized content based on personal betting behavior. XP reads real-time conditions including game state, live odds, and time to determine the optimal moments for impactful customer experiences. The fully automated system eliminates the need for human authoring of messages in real-time during games, allowing for maximum customer activation, 24x7.
XP’s second capability is to take the preceding personalized content and transform into rich Gen AI powered video media featuring brand ambassador and talent to maximise customer experiences and activation.
About OtherLevels
OtherLevels enables sportsbook operators to activate out-of-session customers by creating personalized pre-game and in-game real-time experiences. Using live odds, betting behavior, and match context, OtherLevels connects to the operator’s existing CRM platform for delivery of real-time content.
OtherLevels is a leading supplier of real-time multi-channel experience platforms for live sport and iGaming. It works in the sports betting, fan engagement, casino, and lottery sectors. OtherLevels is headquartered in Australia and has offices in Europe and the U.S.
Ready to activate your audience? Talk to your OtherLevels representative today!
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