Keep your audience connected with compelling, creative Rich Inbox Messaging (RIM).
RIM is a critical facet of any well-rounded messaging strategy.
A Rich Inbox is like an email inbox – highly customizable via HTML and CSS – but only exists on your website and does not require opt-in or registration completion. With no opt-in or registration required, RIM is a great way to reach everyone on your site.
Following the adage of meeting your audience where they are, RIM allows you to send interactive, engaging multimedia messaging directly to a user’s Rich Inbox. An alert of an unread message will display, letting the user know there is new, custom content inside.
RIM can serve as a home base for in-app and web messages, offers, and outreach. These messages can stay active in the inbox for as long as the marketer chooses; they won’t disappear when opened before the set time. The messages can also be set to disappear at a set point for time-sensitive messages, like a promotion, live drawing, or sweepstakes.
Users accessing their Rich Inbox see all past and present messages sent to it, creating a more profound presence than app push, web push, or SMS messages.
What can you do with RIM? First, you’ll want to start with a strong headline. Much like an email, RIM has a subject line and body copy.
Unlike email, it also includes a customizable icon, giving the recipient a further preview of what’s inside.
A catchy headline and applicable imagery will draw user attention to your message, increasing your open and click-through rates.
RIM supports various media types, such as multiple high-res photos, video, GIFs, audio, and multiple CTAs. Messages can be categorized and tagged based on their importance, urgency, or topic. This feature helps users prioritize and manage messages effectively, ensuring that critical messages receive immediate attention.
RIM can also integrate with various other systems, such as Customer Relationship Management (CRM) systems and other business intelligence tools. Integrations allow users to access customer information, history, and contextual data directly within the messaging interface, enabling more personalized and efficient customer interactions.
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