Create better experiences for sports, fan engagement, iGaming and lotteries

Give your customers a better experience with OtherLevels ground-breaking AI powered experiences. Transform existing and 3rd party content into highly scalable, video and rich media for audiences that already consume content differently, and respond more strongly, to entertaining and contextual personalised experiences.

How it works

We allow operators to unleash the power of AI, and create human powered visual experiences, while leveraging existing investments without re-platforming through an open architecture that works nicely alongside 3rd party CDP’s, personalisation engines and CRM platforms. This means Media Builder take inputs from OtherLevels and 3rd party sources, and activates by using your existing channels to deliver the most engaging customer experience across acquisition, affiliates, CRM and in-session.

Personalise

DataX
Operator Personalization
3^rd Party Personalization

Content

Content Builder
Intelligent Messaging
3^rd Party CRM

Media

Media Builder

Channels

Acquisition
Affiliate
CRM
In-Session

Personalisation data

Use OtherLevels DataX or your own personalisation and Machine Learning (ML) models to recommend the best sports, teams and markets or recommended games, just for you. However, the challenge is that personalisation usually comes not ready to share with customers – sadly it often looks like this. We can use that as an input to create beautiful content.

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                "selection":{
    "meta": {
        "id":
                "3497554",
        "name":
                "Philadelphia Phillies",
        "market_name":
                "Match Odds",
        "market_id":
                "2453354385",
        "market_open":
                true,
        "decimal_odds":
                "2.74",
        "fractional_odds":
                "7/4",
        "american_odds":
                "+175", 
        "agency_match_id":
                "10203436" 
    }
},

Plus content . . .

While your CRM might let you add a game or team name to your message, OtherLevels brings personalization to life with impactful content and stunning media experiences. For sport that means using sports Content Builder to create live rich contextual content combining personalised recommendations, 3rd party content, match scores, player stats, markets and live odds. For iGaming and lotteries, it can include direct integration with bonus and jackpot feeds, delivering relevant, timely content.

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Into media!

Bringing content to life and delivering the best experience with the right media is how you turn great content into in the moment experiences. Media Builder transforms text into rich media and video, for use across all channels. Content can originate from Content Builder, OtherLevels Intelligent Messaging or seamlessly from 3rd party CRM platforms such as Optimove or Salesforce Marketing Cloud using pre-built connectors

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For any channel

Rich Media and Video amplifies experience across all multi-channel touchpoints. Automatically refresh video assets for acquisition use, or similarly turbocharge and differentiate your brand presence across affiliates. When in-session, serve personalised video experiences, including recommendations, match highlights or stats, and turn outbound activation into personalised in-the-moment experiences using your existing CRM channels.

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Powerful components

Open architecture

Pre-integrated with Sportsbooks such as OpenBet, Kambi and BetMakers

Product Connectors with Salesforce Marketing Cloud and Optimove

Pre-integrated with content such as Sportradar LCP highlight videos

Pre-integrated with data providers such as Genius Sports, Sportradar and Stats Perform

Integrated with iGaming platforms such as Light and Wonder

Delivery via CRM platforms such as SFMC, Optimove, Braze, Airship and many others.