OtherLevels has expanded its product portfolio with the launch of the Experience Platform – a groundbreaking Generative AI powered solution, designed to transform...
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The Global Gaming Expo (G2E), held annually in Las Vegas, Nevada, is the premier event for the global gaming industry. This year, as in years past, the OtherLevels team was on the ground making key connections and experiencing the latest innovations and trends in the gaming world.
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OtherLevels, a leader in sports engagement personalization, has achieved groundbreaking results through its multi-channel Experience Platform (XP), delivering significant lift in conversion and bet activity, and delivering highly personalized betting experiences for an international sportsbook client.
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Gaming Eminence interviews Graham Merrett, Chief Technology Officer of OtherLevels, discussing the integration of machine learning and AI to enhance customer engagement in the sports betting and gambling industry.
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Engaging Customers with Video Typically, around 60% of sportsbook customers are not on site or in App, even on busy days filled with sport. Engaging those customers and bringing them back into session and into an in-play environment by using owned media such as email, push notifications and SMS is an effective strategy to maximise revenue from your existing customer base. This study illustrates how dynamic rich media featuring targeted and relevant live video clip replays enabled a marketing team to automate messaging at scale across 100 football leagues and 35 basketball leagues.
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OtherLevels is using GenAI to revolutionize customer activation
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The 2024 UEFA European Championship kicked off on June 14, with 24 teams ready to compete in the group stage! As the host nation, Germany is one of the favorites to win the cup, alongside England and France. But don’t overlook Portugal, Spain, or Italy.
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